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Agencies and parent organizations can have child brands. An API key always belongs to the top-level organization, and reads cover the whole family unless you narrow them down.

Pick a child brand

  1. List your child brands and their ids with Get brands.
  2. Pass one as organization_id:
organization_id has to be an active child brand of the key’s organization. Any other id gets 404 on the newer endpoints (and an error message on the deprecated stats endpoints), so one brand’s key can never read another organization’s data.

Which endpoints take it

Every content analytics, stores, Shopify, mobile app, Meta ads performance and payouts endpoint, the older stats endpoints, and the TikTok Shop endpoints. Each endpoint’s reference lists organization_id when it takes it.